1. To raise awareness of Mental Illness in the East Cambridgeshire Community and therefore foster a supportive and non judgemental environment where those suffering its effects feel supported and confident in seeking the help they need.
  2. To encourage local businesses and community service leaders to consider how they manage mental illness amongst employees and service users and drive positive change.
  3. To work with local Mental Health Organisations to improve existing services.
  4. To provide information and news regarding metal health and wellness to anyone with an interest in learning more.
  5. To provide a environment for those with lived experience of mental illness to tell their stories and influence change.